VéGé

Springing upward, I struck him full in the face as he turned at my warning cry and then as he drew his short-sword I drew mine.

Il gruppo

Gruppo VéGé è una realtà innovativa nel panorama della moderna distribuzione associata italiana.
Il Gruppo opera su tutto il territorio nazionale attraverso una rete capillare di punti vendita e una strategia vincente che nasce dall’unione del modello dell’impresa familiare e dello studio delle realtà territoriali.
Gruppo VéGé si configura come uno dei più importanti network di vendita del nostro Paese.

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Cliente: NY Times
Sito web: nytimes.com
Data: 2016-04-06

Il progetto

Il progetto del pack system per VéGé parte dall’esigenza di creare un layout grafico logocentrico.
Le categorie di prodotti, cura della casa, cura della persona e pets, si distinguono tra loro grazie ad un color system ben studiato.

Ogni prodotto assume una sua personalità e comunica non solo la sua destinazione d’uso, ma anche l’alta qualità delle materie prime utilizzate e la cura del design, mentre la forte presenza del logo non lascia mai abbandonare la “casa madre”.

Design

These ancient Martians had been a highly cultivated and literary race, but during the vicissitudes of those trying centuries of readjustment to new conditions

But when the Woodman entered the great Throne Room he saw neither the Head nor the Lady, for Oz had taken the shape of a most terrible Beast. It was nearly as big as an elephant, and the green throne seemed hardly strong enough to hold its weight. The Beast had a head like that of a rhinoceros, only there were five eyes in its face. There were five long arms growing out of its body, and it also had five long, slim legs. Thick, woolly hair covered every part of it, and a more dreadful-looking monster could not be imagined. It was fortunate the Tin Woodman had no heart at that moment, for it would have beat loud and fast from terror. But being only tin, the Woodman was not at all afraid, although he was much disappointed.